A growing clean energy company needed a complete marketing function built from the ground up — with no existing marketing team, no consistent brand presence, and an ambitious vision that needed to be communicated clearly to both B2B and investment audiences.

I joined as the sole marketing professional, reporting directly to the CEO and CFO. I had full ownership of marketing strategy, content, design, web presence and paid campaigns across both Green Fuels Ltd and Green Fuels Research.

• Website rebrand - Redesigned and developed the company website in WordPress — full concept, structure, content and graphic design — creating a modern, credible online presence aligned with the company's positioning in the clean energy sector.

• Social media video series Created a series of informational videos for social media — scripted, produced and edited to communicate complex scientific and commercial topics in an accessible, engaging format for business and investor audiences.

• Brand identity & print materials Developed and maintained brand identity and visual consistency across all communications — including sales materials, brochures, infographics and presentations for the leadership and sales teams. Designed promotional materials for industry trade shows and events.

• Paid campaigns Ran paid social and digital campaigns to support lead generation and brand awareness.

Built a complete marketing function from nothing — giving a fast-growing clean energy company a professional, consistent presence across digital and print channels.