Green fuels Ltd.

Digital Marketing & Communications Specialist | January 2020 – May 2022

Green Fuels is a Berkeley-based UK company specialising in sustainable biofuel production and technology, operating across two entities: Green Fuels Ltd (commercial) and Green Fuels Research (R&D). The company's research arm later spun out as Firefly Green Fuels — a pioneering startup developing sustainable aviation fuel from sewage sludge, which has since secured partnerships with Wizz Air and attracted global investment.

Green Fuels

  • A growing clean energy company needed a complete marketing function built from the ground up — with no existing marketing team, no consistent brand presence, and an ambitious vision that needed to be communicated clearly to both B2B and investment audiences.

  • I joined as the sole marketing professional, reporting directly to the CEO and CFO. I had full ownership of marketing strategy, content, design, web presence and paid campaigns across both Green Fuels Ltd and Green Fuels Research.

    • Website rebrand - Redesigned and developed the company website in WordPress — full concept, structure, content and graphic design — creating a modern, credible online presence aligned with the company's positioning in the clean energy sector.

    • Social media video series Created a series of informational videos for social media — scripted, produced and edited to communicate complex scientific and commercial topics in an accessible, engaging format for business and investor audiences.

    • Brand identity & print materials Developed and maintained brand identity and visual consistency across all communications — including sales materials, brochures, infographics and presentations for the leadership and sales teams. Designed promotional materials for industry trade shows and events.

    • Paid campaigns Ran paid social and digital campaigns to support lead generation and brand awareness.

  • Built a complete marketing function from nothing — giving a fast-growing clean energy company a professional, consistent presence across digital and print channels.

Firefly Green Fuels

Firefly Green Fuels is a Bristol-based startup pioneering sustainable aviation fuel (SAF) produced from sewage sludge — using a process called hydrothermal liquefaction. The company has since secured a near $1 billion partnership with Wizz Air and attracted global investment.

  • A newly spun-out startup needed a brand identity that communicated innovation, credibility and purpose — from day one.

  • Created the Firefly Green Fuels brand identity from scratch, establishing the visual foundation for the company's launch.

    • Logo design — full concept and execution of the Firefly brand mark

    • Launch banner — visual asset for the company's public debut

    • Brand visual assets establishing consistency across communications

  • The Firefly brand I created launched a company that has since become one of the UK's most talked-about sustainable aviation startups — partnering with Wizz Air, attracting international investors and building a first-of-a-kind SAF production facility in Harwich, England.

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