strategy ✦ content ✦ design ✦ campaigns ✦ branding ✦ digital

strategy ✦ content ✦ design ✦ campaigns ✦ branding ✦ digital

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Digital marketing specialist and graphic designer with 7+ years of experience in international corporate environments.

LinkedIn growth 94% · €7K/month ad budgets · 300+ marketing assets · 65% website traffic increase

Based in Poland, working remotely with international teams.

I build brands from the ground up — and deliver results you can measure.

Digital Campaigns

  • Content strategy & calendar management

  • Social media growth (LinkedIn +94%)

  • Employer branding & recruitment marketing

  • Monthly campaign planning & execution

Paid & Analytics

  • Meta, Google, LinkedIn & YouTube Ads

  • Budget management (~€7K/month)

  • GA4, Search Console, GTM

  • Performance reporting & KPI tracking

Six business cards, three in coral and three in cream, arranged on a dark surface. The cards feature a red starburst logo and text for Karolina Kasperek, graphic and web designer, with contact information including phone, email, and website.

Design & Brand

  • Brand identity & visual systems

  • Key visuals & campaign creatives

  • 300+ assets across print & digital

  • Motion design & video editing

Web & Content

  • WordPress websites (~65% traffic growth)

  • Copywriting & brand storytelling

  • Infographics & data visualisation

  • CMS management (WordPress, gov.uk)

Mobile unit with a sign reading "Nuclear Restoration Services" and informational posters, situated in a parking lot with cars and a cloudy sky in the background.

Selected projects — from organisational rebrands to one-person marketing departments built from scratch.

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