I turn ideas into campaigns, brands into stories, and content into results.
I'm a digital marketing specialist and graphic designer with 7+ years of experience in international corporate environments — combining content strategy, paid advertising, creative direction and visual design to deliver work that makes a measurable impact.
I've operated at both ends of the scale: managing content strategy and paid campaigns for a 2,000-employee organisation across 12 UK sites (growing LinkedIn by 94%), and independently running all marketing and design for a B2B clean energy company as a one-person department (driving 65% website traffic growth). I managed paid advertising budgets of ~€7,000/month across Meta, Google, LinkedIn and YouTube Ads, and designed 300+ marketing assets — from campaign key visuals and ad creatives to trade show materials and video content.
Currently based in Poland, open to fully remote roles and freelance projects — in English or Polish.
What I do
Digital Campaigns — strategy, content calendars, monthly campaign execution, paid & organic
Paid Advertising — Meta Ads, Google Ads, LinkedIn Ads, YouTube Ads, budget management & optimisation
Content & Copywriting — web, social, newsletters, brand storytelling, employer branding
Graphic Design — brand identity, key visuals, campaign creatives, print & digital materials
Motion & Video — After Effects, Premiere Pro, social video, event content
Web & CMS — WordPress, responsive design, SEO, content management
Analytics & Reporting — GA4, Search Console, GTM, KPI tracking, performance dashboards
Tools & Tech
Design: Photoshop, Illustrator, InDesign, Figma, Canva
Motion & Video: After Effects, Premiere Pro
Ad Platforms: Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, YouTube Ads
Analytics: Google Analytics, GA4, Search Console, Google Tag Manager
CMS: WordPress, gov.uk
Social: Meta Business Suite, Buffer, Later
AI: Adobe Firefly, ChatGPT, Claude, Microsoft Copilot
Productivity: MS Office, Teams, SharePoint, Asana
Education
I hold a Postgraduate Diploma in Digital Marketing from SGH Warsaw School of Economics — one of Poland's most respected business schools — covering digital strategy, SEM/SEO, campaign management, web analytics and content marketing.
Before that, I studied Graphic Design at Tischner European University in Cracow — typography, brand identity, layout, Adobe Creative Suite and motion design fundamentals. That combination — business-minded marketing strategy grounded in genuine design skills — shapes everything I do.
Experience
My career spans corporate communications, B2B marketing and freelance design — each role with increasing ownership and impact.
At Nuclear Restoration Services I spent four years as the sole digital communications specialist — growing LinkedIn by 94% (17K → 33K followers), managing content across social media and gov.uk, planning monthly campaigns, coordinating a national community engagement roadshow across 6 nuclear sites, and contributing to a major organisational rebrand across 2,000+ employees and 12 locations. I also led employer branding campaigns supporting the annual intake of ~50 graduates and apprentices.
At Green Fuels, I was the entire marketing department — owning strategy, content, design, web presence and paid campaigns for a clean energy B2B company, reporting directly to the CEO. I redesigned the website (driving ~65% traffic growth), created 100+ marketing materials, and coordinated the company's presence at 20+ industry trade shows.
At Rehegoo Music, I managed paid advertising budgets of ~€7,000/month across Meta, Google, LinkedIn and YouTube Ads — designing ad creatives and producing social media content for music promotion campaigns.
On the side, I ran Kasperek Design as a freelance studio from 2019 to 2026 — taking on branding, WordPress websites and marketing projects for clients in the UK and Poland.